Apple is making strides in its home market with a massive 5.0 percentage point increase in OS share for the company for the quarter ending September 2018, a report says. In fact, this is the biggest gain seen worldwide in the same quarter. The iPhone 8₹ 50,999 has emerged as the top seller with about 9.4 percent market share in the US smartphone market. Additionally, Apple has lost out to Android smartphone makers in European markets. In China, Huawei, Xiaomi, and Apple have increased their market share given the recent launch of flagship handsets.
As per data reported by Kantar Worldpanel on Monday, Apple continues to grow in the US
market with the launch of the iPhone XS₹ 99,900 and iPhone XS Max₹ 99,900, combined
with the strong sales of last year's iPhone 8 and iPhone 8 Plus models. In fact, the iPhone
8 ruled the market this quarter with a 9.4 percent share. iPhone XR₹ 76,799 was released
after the quarter and its growth is expected to reflect in next quarter's results.
Europe appears to show a different picture in the smartphone market. Samsung continues
to lead in the market, followed by Huawei at the second spot thanks to strong sales of the
P20 series. European customers are holding on to their smartphones for two months longer
than they did in 2016, prompting innovation in the industry.
Chinese phone makers are also gaining ground in the European market. “Xiaomi is continuing to expand rapidly in Spain and, more recently, in Italy and France. The focused push that the two
Chinese giants (Xiaomi and Huawei) are making into Europe is causing pain for their rivals
across the board. However, it is Sony, LG, and Wiko who are being disproportionally
impacted as a result of their historic over-reliance on the ultra-competitive low and mid-price
tiers.”
Among the top five major European markets, the Samsung Galaxy S9₹ 45,900 remained
the top selling smartphone this quarter. Even the Galaxy Note 9₹ 61,900 has ranked among
the top 10 smartphone models. Huawei and Xiaomi graced the top 5 table for the first time,
it seems, with the Huawei P20 Lite₹ 19,999 and Xiaomi Redmi Note 5, respectively.
Coming to the major market of China, the Xiaomi Mi 8 remained the top selling smartphone
for quarter ending September 2018. iPhone X₹ 74,000 was placed at the second spot, as iPhone models made up three of top four smartphone models. Oppo has substantially lost market share and
is down to 8.4 percent from 14.1 percent just a year ago.
In the Japanese market, Apple remained the market leader despite strong domestic pressure
from Sharp and Huawei. Sharp and Huawei made it to the top five list in the Asian country
with their Aquos R2 and P20 Lite, respectively. For a detailed view of the changes, you can
check out Kantar Worldpanel's country-wise graph.
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