Realme India CEO Madhav Seth tweeted that the fall in Rupee is negatively affecting the brand as it works on low margins.
Realme has had a solid debut this year after releasing four very impressive smartphones in India. One of the reasons behind the brand's success is introducing segment-first devices such as the cheapest notched phone with the Realme 2 and the cheapest Snapdragon 660 phone with the Realme 2 Pro. The other major reason behind their popularity is pricing, which has been very competitive. However, this might not be the case for long as the company may increase the prices of its phones post Diwali.
Realme India CEO Madhav Seth tweeted that the fall in Rupee is negatively affecting a brand like Realme that works on low margins. This "indicates that we might have to upgrade the pricing, just to make sure that we continue to give you the best technology in our upcoming offerings." Seth's tweet does not confirm a price hike, but it certainly hints at the same. Xiaomi, another brand that works on low margins, also said back in September when it launched the Redmi 6 series at introductory prices that the pricing will be increased due to the sliding rupee.
As of now it is still unclear what kind of hike we are looking at. Madhav Seth in his tweet said that the company will try to bring the same offering at "best prices" so we will have to wait and see what happens after Diwali. You can also expect Xiaomi's budget Redmi 6, Redmi 6A and Redmi 6 Pro phones to get a price hike after Diwali as well, although the company is yet to reveal anything on that just yet.
The Realme 2 Pro and Realme C1 are the latest phones from Realme, priced at Rs 13,990 and Rs 6,999, respectively. This makes the Realme 2 Pro the cheapest Snapdragon 660 phone in the market right now. It also makes the Realme C1 one of the cheapest notched phones available for consumers in India. Realme has already teased a new phone by the end of the year, which will be the first to run the latest Helio P70 chipset.
No comments:
Post a Comment